{"id":925,"date":"2017-03-08T00:59:04","date_gmt":"2017-03-08T00:59:04","guid":{"rendered":"http:\/\/www.weblegal.ca\/?page_id=925"},"modified":"2017-03-08T01:03:24","modified_gmt":"2017-03-08T01:03:24","slug":"ppc","status":"publish","type":"page","link":"https:\/\/www.weblegal.ca\/guides\/ppc\/","title":{"rendered":"PPC Guide"},"content":{"rendered":"

You have probably heard about PPC<\/strong> and its use in Internet marketing. Like SEO<\/strong>, it’s a way to attract traffic and build your business or brand.<\/p>\n

PPC advertising is one of the fastest ways to draw more potential customers to your website. By using tools such as Google AdWords<\/strong><\/a>, Bing Ads<\/strong><\/a>, and Facebook Ads<\/strong><\/a>, business owners can display ads in search engine results pages and pay a fee each time someone clicks on the ad and gets to their site.<\/p>\n

PPC is a great way to advertise but must be executed correctly or you face the risk of spending a lot of money without getting the number of new customers you had hoped for.<\/p>\n

\"PPC<\/p>\n

PPC Definition \u2013 How PPC Works<\/h2>\n

PPC stands for pay-per-click<\/strong>, which is a sponsored online advertising model in which an advertiser pays a publisher when the ad is clicked.<\/p>\n

It is a unique way to generate clicks to a website, rather than earning the clicks organically. It is commonly associated with top search engines like Google, Yahoo, and Bing.<\/p>\n

The method itself is quite simple: Search engines allow individuals and businesses to buy listings in their search engine results. These paid listings appear not only alongside but increasingly above the non-paid search results. Every time a user clicks on the sponsored listing, the search engine is paid.<\/p>\n

In a way, this form of advertising works like a silent auction. Bids are placed by advertisers on the maximum amount they are willing to pay for a click on their ad. They look for keywords and phrases that they think their target audience would enter in a search field when looking for certain goods or services. Bidding the most gives an advertiser the chance to have a number 1 ranking in the sponsored results.<\/p>\n

There’s also a factor called ‘quality score<\/strong>‘ that can impact someone’s ranking. This score is based on an assessment of factors like the ad itself, keywords, click metrics, and more. To provide an example to illustrate the basic process, consider the following:<\/p>\n

You have a website and have paid for a listing. Someone clicks on your sponsored listing and arrives at your website on a page you’ve selected. With this click you are charged an amount no more than what you bid. So let’s say you set a $1.20 maximum on the keyword ‘e-books,’ and that’s the highest bid. If 200 people click on your paid listing, then the search engine will charge you a maximum of $240.<\/p><\/blockquote>\n

Bing Ads Review<\/h2>\n

Bing Ads<\/strong><\/a> provides PPC advertising on both the Bing and Yahoo! search engines. Just like AdWords, Bing Ads uses two factors to determine how frequently an advertisement is shown: the maximum amount an advertiser is willing to pay per click on their sponsored listing and the ad’s click-through rate. This setup encourages advertisers to practice good judgment and write effective ads while advertising only on relevant searches.<\/p>\n

With Bing Ads you can target your ads by restricting them to a given set of demographics and by increasing your bid whenever the ad is seen by a user within a certain demographic.<\/p>\n

Visit Bing Ads<\/strong><\/a><\/p>\n

You can also run your ads on specific days of the week or certain times of day. The Bing Network allows you to reach an audience that spends 25 percent more than the average searcher.<\/p>\n